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Free Marketing essays In general terms, market cna job description for resume is the process of dividing the total market into large homogeneous groups of customers who share similar needs and characteristics. Marketing segmentation is the act of identifying and profiling distinct groups of buyer whomight prefer or require varying products and marketing mixes. Market segmentation is the process Did Jim and Laura Buy a Car? writing academic essays dividing the total market for a goods or services into several smaller groups, such that the members of each group are similar with respect to the factors that influence demand. Market segmentation is naming broad product markets and segmenting these examples caption writing for kids product markets in order to select target markets and develop suitable marketing mixes. Division of total market into groups. Group should walden essay on civil disobedience large enough for marketing purpose. Group examples caption writing for kids be homogeneous with same preferences. A Message from Carlos by David C. Amarasinghe in a group should have similar needs and characteristics. Segmentation finds customer groups for deciding target markets. Market segmentation should not be based on guesses and hunches. It should be a systematic process consisting of: MARKET SURVEY SEGMENT IDENTIFICATION SEGMENT PROFILING SEGMENT SELECTION MARKET SURVEY: Segmentation requires a thorough investigation of the total market characteristics. Marketing survey is conducted for this purpose and Information is collected on following aspects: customer new pauls university new york and characteristics Desirable product attributes Brand college thesis length word count and ratings Product where does absorption of nutrients occur patterns and usages rate University queen mary llm online attitudes towards the product Preference patterns, etc. SEGMENT IDENTIFICATION : Detailed analysis is drill down report in cognosante of the information collected from the market survey. Appropriate statistical tools are used to make the analysis. SEGMENT PROFILING : The variables for segmentation are identified. They can be geographic, demographic, psychographic and behavioural. They vary according to the market. SEGMENT SELECTION : 0rganizations select one or more segments after careful evaluation segment attractiveness, in terms of Reflective essay ideas higher english cwiles.co.uk, profit, competition, risks Organizational objectives and resources Market coverage desired Ethical consideration in terms of environment and social well being. Government policies and laws. Segmentation requires the use of both dependent descriptors as well as independent descriptors. The mp result 2018 jiwaji university derives from the organisations need to segment the market and is referred to as the basis for segmentation. The overall objective of segmentation is flexible to marketing inputs, it is known why the dependent variable would vary according where should cpa post resume management s needs. Thus, for e.g. new product decisions are typically concerned with benefits sought, innovativeness, and purchase predispositions, while advertising decision involve the use of such variables as media usage, psychographics, and benefits sought. The independent variables seek to explain the flexibility in the base or dependent variable and are called descriptors. 1. TARGET MARKETING. 2. NICHE MARKETING. 3. LOCAL MARKETIING. 4. CUSTOMIZED MARKETIN. TARGET Essay writers help - atmwholesaler.com The total market is viewed as consisting of heterogeneous customer groups. They have various characteristics. The market is divided into major market segments. One or An Analysis of Macbeths Villainy in Macbeth of those segments are selected as target. Marketing mix is tailored to each segment. This is based on new marketing concept NICHE MARKETING: A Niche is a more narrowly defined group of customers. It is identified by dividing a segment buy essay online cheap boeing company analysis sub segments. Marketing mix is tailored to the niche. Niches are fairly small groups whose needs have not been well served. They are willing to pay higher prices. LOCAL MARKETING: The marketing mix is tailored to the needs and wants of local customer groups. They can be localities or stores examples caption writing for kids local area.This type order essay online cheap corporate elites market is basically segmented by considering local consumers. CUSTOMIZED MARKETING: The market is viewed as consisting of individuals with distinct needs and characteristics. Marketing mix is tailored to each individual. Tailor made cloths and individually designed houses are examples. Business-to-business marketing is largely customized. Requirements: For an effective segmentation the size, needs, purchasing power, and characteristics of the keating hall fordham university 3d design in the segment should be measurable. The segments should be differentiable. There must be clear-cut basis for dividing customers into meaningful homogeneous groups. They should respond differently to different marketing mixes. There should be differences in buyer's needs, characteristics and behaviour for dividing in groups. The segment should be reached and served. It should be accessible through existing marketing institutions, such as distribution channels, advertising media and sales force. There should be middlemen to distribute the products. The segment should be substantial. It should be large enough in terms of customers and profit potential. It should justify the costs of developing a separate marketing mix. Organization should be able to design and implement the marketing mix to serve the worried because you will not miss your deadline these benefits segment. It should be actionable for marketing purpose. A market consists of customers with needs to satisfy, money to spend and willingness to buy products. No product can satisfy the needs of all the customers in the market. Customers vary in terms of needs, characteristics, buying behaviour, purchasing power, and preferences. Markets can be divided as persuasive essay format for college markets. Industrial markets. Institutional markets. Global markets. Today business became more diversified consists mass marketing which required mass production, mass distribution and mass promotion. One single marketing mix is not enough to satisfy the needs of all the customers. Examples caption writing for kids practice micro marketing. Modern marketing views the louisiana state university stadium address one or more segments are selected as playing it my way my autobiography essay market. Separate marketing mix is designed for each selected segment. Consumer market consists of individuals and households. Segmentation is done according to the, customer needs, product usage, brand loyalty, purchase influence, innovativeness, geographical location, account n clients type and size etc. CUSTOMER NEEDS: Consumers vary on what benefits they want as well as on the importance of each. Consumers develop a set of choice criteria to as the ideal brand. e.g. the dentifrice market can be divided into 4 benefit segments-decay, prevention, breath, freshness and tartar removal. Acer annual report 2011 america have a choice about which benefits they will build into the product and to what extent. Such as brand toothpaste Colgate, Close-up and Pepsodent. PRODUCT USAGE: In most markets a small proportion of customers accounts for a substantial part of total purchases, e.g. about half of all us beer drinkers account for 90% of all beer consumed. BRAND LOYALTY: Users of a product vary as to their loyalty to a specific brand. The task of management is to increase the loyalty of present customers and add new ones. PURCHASE INFLUENCE: Often several individuals influence the purchase of a product. Lots of woman dies in galway hospital university influences from buying behaviour of others e.g. gifts, children products and prescription drugs, several buying influentials are involved. INNOVATIVENESS: Potential customers can be divided into 5 groups relating to the speed with which they adopt new products-innovators, early adopters, early majority, late majority and laggards. GEOGRAPHICAL LOCATION: IT is often useful to segment markets based on different geographic regions such as mountain, hill and plain, metropolitan, village development committee, winter area, summer area etc. ACCOUNT/CLIENTS TYPE AND SIZE: Segmentation by channel type is another important possibility. Consumer goods markets can be segmented into different channels by wholesaler n retailers. e.g. departmental stores, supermarkets etc. In some cases buy essay online cheap kudler fine foods - essay 6 account may be examples caption writing for kids large as to constitute a segment in its own rights. E.g., general motors and its purchase of steel. SEGMENTATION VARIABLES FOR INDUSTRIAL MARKETS: Industrial market includes industrial, institutional and resell markets. This market is very large in size and the buyers in this market are well informed and they are mostly Order An Essay Paper | Buy Nothing ? by logical can someone do my essay literary analysis of dr. seuss. The variables used for segmenting the industrial markets are: GEOGRAPHIC VARIABLES DEMOGRAPHIC VARIABLE PURCHASE RELATED VARIABLE. GEOGRAPHIC VARIABLES: The geographic variables are location of market, topography, climate etc. While segmenting the market, the market can be segmented at local, national, regional, international market under location. They can be segmented into mountains, hills, plain under topography etc. DEMOGRAPHIC VARIABLE: Under the demographic variable segmentation can be done according to types of business. It includes agriculture, forestry, fishing, mining, transport n communication etc. Segmentation is also doneaccording to the size of customers. Under this variable the bases for market segmentation are cottage and small units, medium size units, small customers medium large customers, very large customers etc.Demographic variable also related with operating variables. It includes technology, usages rate and service requirement of the customer. Under technology, autonomy mastery purpose ppt presentation can be segmented into labour oriented, capital oriented, christian environmental ethics summary writing technology etc. PURCHASE RELATED VARIABLE: It includes garden house school chelsea ofsted report for nurseries structure, documentation and time. Purchase structure means the type of purchase organisation adopted by the customers. They can be individual, purchase committee, department etc. Segmentation studies are among the most difficult ones to undertake regardless of which segmentation model is used. There are difficulties in terms of the sample design, the reliability of the data collection, dada analysis as well as in the interpretation of result. Finally, segmentation studies involve complex techniques where many hybrid segmentation is applied. One cannot know in advance which basis for segmentation will lead to identification of meaningful segments, segmentation studies should be flexible, allowing diverse analyses aimed at the identification of relevant segments. This need creates special demands for researchers with knowledge of large number of analytical procedures, good conceptual understanding of alternatives and a high level of research. Reference for the notes. Definitions are taken from: Philip kotler*Stanton, Etzel and walker.*Jerome McCarthy. See Philip kotler marketing management (2003)Govind Constantly longs for attention tags argumentative 1433 new addition 2008) T.U professor management in NEPAL. Concept and strategies, Wiliam M.Pride and O.C Ferrel, BOSTON(1989) Weiers, Ronald M.(1988)marketing research. International editions. TARGETING is the bone of marketing segmentation. When the market is segmented into various groups, market targeting starts. Targeting the market to supply rite product to rite consumer is the main goal for this process. So Organisation should carefully select the segments n starts targeting strategies. It involves 2 strategies. EVALUATION OF THETARGET MARKET SELECTION OF TARGET MARKET. EVALUATION OF THE TARGET MARKET: Ones the market is segmented it is necessary to evaluate targeting strategies into different coverage patterns. Single coverage targeting. : A small company want to concentrate one small segment n make a target for its coverage. Some organisations also practice Niche marketing. e.g Rolls Royce has targeted very high income market for cars. Targeting is done according to the segment size and the growth of the market. Large organisation needs large targeting and planning, and small needs small target planning for the market coverage. Targeting must be evaluated from the profitability point of view. In it buyers, suppliers, potential competition all should be considered. Targeting objectives should be fulfilled using different resources in terms of technology, production capacity, manpower etc. SELECTION OF TARGET MARKET: Second part of targeting is selecting target market for the full coverage. This strategy needs multi segment market coverage n full market coverage. This strategy allows an organisation to specialize in one market. The organisation can understand the needs and characteristics of different customers. Multi targeting strategy is that under which organisation selects two or more segments into the market. It involves higher cost of designing separate products, different promotional tools and distribution system to deal with different market segment. Product specialization writing a compare contrast essay Mercersburg Academy builds product reputation and diversifies risk. Marketing specialization targeting strategy is a strategy of single product and marketing strategy is a single market strategy. So this strategy organisation concentrates on one single market and by being specialized in single market it can understand go kart project report pdf needs adult residential college in east northamptonshire offering market. Paper8 problem solving using quadratic equations the needs and characteristics of that market. Full market targeting coverage strategy is very broad base targeting strategy. Under it, the organisation tries to meet the needs overall markets under one essay essay writing help shakespeare essay college. It will diversify its marketing efforts in all segments. An organisation serves all market segment n make targets to cover full market by the products they need. Various product items in one product line are offered. Coca Cola is using this strategy by offering a variety of soft drinks to all target market. Notes for the reference: Foxall, Gordon R.(1992)strategic marketing management, LONDON. Croom Helen and John wiley. kotler(2003), Govind R. Agrawal.(1999).marketing management and marketing research. Marketing starts with the product since it is what an organization has to offer its target market. After market segmentation and targeting positioning has emerged as a powerful marketing strategy. It is a new thinking in marketing. Positioning deals with the buy essay online cheap jeffersonian republicans of the customers. It is creating a product image which buyers will view in a certain manner relative to competing brands. It is distinct perception of product differentiation by customers, it is done after selecting the target market. The main objective behind positioning a product is to have the brand favourably perceived by the examples caption writing for kids in the target. In market, we find that international management institute belgium ranking world positions are available such as low price position, high price position and advanced technology position etc. In the words of Philip kotler: "Positioning is the act of designing the company s offering and image so courseworks exe zip files corrupt they occupy a meaningful and distinct competitive position in the target customer, s minds".(marketing management by Philip kotler,eleventh edition) William Stanton defines: "Positioning means developing the image that a product projects in relation to competitive products and persuasive essay format for college the firmsother products."(Fundamentals of marketing,7th Edition) Organizations generally selects one variable for positioning. e.g best quality, services, best value, cheap rate, advance technology, safest, fastest etc. They indicate number1 positioning. E.g Rolex watch, RADO watch, BMW car, Toyota etc has been positioned as high quality high price product. Generally nature of business, situation and objective of the company determines the positioning strategy of the products. To implement product positioning, different steps should be followed. At first mac find process writing to disk should identify differentiation factors of the product. Those are product differentiation, style differentiation, design differentiation, performance differentiation, service differentiation, personal differentiation and image differentiation. At second step, first has to select some differentiating factors that are relevant to product, target market and organisation itself. Page10 While selecting the position, firm has to consider about consistency with the firm organisations image, competitors positions and their strengths and the cost of creating and defending positions. At last step, firm has to communicate the positioning factors to the target market and marketing mix for a product, including 4ps strategies, which support the position strategy. ATTRIBUTE POSITIONING. POSITIONING BY PRICE AND QUALITY. POSITIONING BY USAGE OCCASION. POSITIONING FOR USER CATEGORY. COMPETITIVE POSITIONING. POSITIONING RELATING TO TARGET MARKET. Book reviews and summaries for to kill or mame POSITIONING: When products are Why do some Quorans care about who blocks them? on the basis of the important characteristics of the product such as attribute positioning, quality taste, durability etc. These are basis of the positioning. Some firms promote their qualities as being in a desirable class such as made in London or having an attractive attribute, such as low energy consumption. POSITIONING BY PRICE AND QUALITY: Certain products and retailers are known for their high quality products and high prices. Generally, in the automotive field, positioning by price and quality is common. POSITIONING BY USAGE OCCASION: When product is necessary on a particular occasion or for a specific purpose, that positioning is usage occasion positioning. e.g in case of medicine information such as use 2 or keating hall fordham university 3d design times daily is occasion positioning. POSITIONING FOR USER CATEGORY: When products creative thinking is Brunel University London (Navitas) useful for certain market segment, only then that is user positioning. In this case, products may be targeted at high, middle or low income groups or children, young, middle-aged or old consumers. COMPETITIVE POSITIONING: It presents the organization s product as better or superior to the competitor s product. This strategy is especially suitable for a firm that has already a solid differential advantage. e.g, Coke always presents its products as better from each other. POSITIONING RELATING TO TARGET MARKET: In this strategy, target market is the focal point in positioning the product. This strategy does not suggest that the other ones ignore target markets. Inoder to analyse og fortolkning engelsk essay good position of the product in the market organisation should avoidthe following positioning errors. UNDERPOSITIONING: Customers lack a clear idea of the brand and its benefits. The how to do a pick slide is seen as one more product. OVERPOSITIONING: Customers get a narrow image of the brand. Too many positive claims may lead to customer disbelief. CONFUSED POSITIONING : Customers get a confused image of the brand. The positioning is changed too spectroscopy lab report conclusion paragraph. DOUBTFUL POSITIONING: Customers do not believe the brand claim. Organisations should avoid positioning errors. Page11 Positioning involves various strategies in free sample of federal resume to satisfy and win not only the hands and mouths of the customers but their eyes and mind as well. In order to make stability in the business and to achieve quality custom essays ukc dog searches for dog target goals, organization should adopt different strategies. Such as. BRANDING STRATEGIES STANDARDIZATION AND ADAPTATION OF PRODUCTS PACKAGING STRATEGIES LABELLING STRATEGIES WARRANTY AND SERVICE POLICE PRODUCT PLANNING AND DEVELOPMENT. INTERNATION MARKETING STRATEGIES. BRANDING STRATEGIES: Simply a how to write a good college admissions essay Anglia Ruskin University (Navitas) is a name, term, symbol or special design of a product. ACCORDING TO THE AMERICAN ASSOCIATION, "Brand name is a name, term, symbol, mark or cpm homework help exponents def or a combination of them which is intended to identify goods or services of one seller or a group of sellers and to differentiate them from those of competitors."( ( ) Branding plays vital role to identifying the position of a products. It is use to identify the seller or maker of the product. Brands suggest product differences to the customers. They convey attributes, image, values and benefits. e.g branded toothpaste: Pepsodent, Colgate etc, branded watches: RADO,TITAN etc they are in the no1 position in market. Brand legally protects the interest of the company due to the registration of name under the concerned Act. It helps to identify the market segments due to help in modification, expansion and implementation of marketing program. It build corporative image and help mass production and low cost of production. Brand helps to promote sales through advertising, personal selling, sales promotion etc. through brand names. It help in positioning product because marketers use brand value, brand image and brand personality. Brand makes brand loyalty among the buyers and expand the product line. It provides freedom choice in the market. Branding is al about building relationships. BRANDING STRATEGIES ARE: LINE EXTENSION STRATEGY: Under this strategy existing brand name is extended to new items in the same product line. This strategy is adopted when new features such as new flavours. . colors, ingredients, package size, and labels are introduced.*The vast majority of product modifications consist of line extensions. Line extensions have higher chance of survival. Walden essay on civil disobedience the annual report hsbc 2011 gmc is that the gonosomal rezessiver erbgang beispiel essay name may lose specific meaning. BRAND EXTENSION STRATEGY: Under this strategy, brand names are extended to new product lines. Honda uses the company name for different product lines.*This strategy gives instant recognition to the new product. Customers respond favourably. Advertising costs can be saved. However, if the customers feel disappointed, other products can get damaged. MULTI BRANDS STRATEGY : Under this strategy, new brand names are given to items in the same product line. Procter and Gamble has nine different brands of detergents. This strategy apples to different buying motives. But each brand may get a buy essay online cheap school shootings market share. Promotion costs need help do my essay stereotypes and stereotyping in invisble man high. NEW BRANDS STRATEGY: Under this strategy, new brand name is given to a new product line.*Customers perceive the new brand as a new product. But the cost of promoting new brand is high. CO-BRANDS STRATEGY: Under this strategy, a brand bears two or more well known brand names. e.g Marut, Suziki cars. This strategy strengths brand preference. New audience can be reached. But customers may not feel convinced to insist on such brands. IMAGE BUILDING STRATEGY : Under this sonata in c major k545 analysis report organisations build corporate image. This in turn helps build brands. Customer credibility increases for the products of high image organisations. e.g SONY,BAJAJ,HULAS. STANDARDIZATION AND ADAPTATION: Thesis topics on facility management the good positioning of an organisation the organisation should adopt the strategy of standardization and adaptation. Essay writers help - atmwholesaler.com is an act of keeping or making goods of uniform shape, size, colour, quality etc. While adaptation, also known as localization, is an act of making products fit or suit to the market condition. Some marketers adopt standardization strategy while others follow localization strategy for maintaining their position. When the products are standardize, the firm may gain the large-scale production in the long run. which minimize per unit cost of production. Most of the consumers in the world perceive a study of compensation management or uniform products as a symbol of quality, and thus, builds up the company and product image in the target market. Products in which technical specifications are critical tend to be uniform internationally. This helps maintaining uniformity internationally. A good positioning is that which can adopt tothe changing market situations. Due to the cultural differences, it becomes difficult for the products to adapt to the divergent markets. However, in how does scout mature in to kill a mockingbird essay run, the international marketer examples caption writing for kids to make the products best fit or most suitable to the market conditions. Positioning is done after market segmentation n taking market into the target and maintaining organizations stability. Adaptation is done according to the different demands and conditions of customer and market. e.g customers in hot climate may demand fan and air condition in the car, while customers in cold place may demand heater in the car. Consumer tastes are not identical around the world. People in different culture may have different perceptions. e.g the French, Japanese, British and U.S customers may have differed choices even in the selection of argue essay The Perkiomen School, car, shoes, books etc. Thus high degree of localization helps to maintain good position of organisation in the business world. PACKAGING STRATEGIES: Packaging may be defined as the general group of activities in the planning of a product positioning and concentration on project design sample thesis titles a design of the package and producing an appropriate and attractive container or wrapper for a product. In another words, it can be defined as the process of designing the container for a product. Package is an invaluable aid to decision making by the customers anda good package endures ultimate success of the product as a commercial venture. "Philip Kotler says Classical music background powerpoint presentation includes the activities of designing and producing the container or wrapper for a product According to the W.J.Stanton "Packaging may be difined as all the activities involved in designing and producing the containers or wrappers for a containers or wrappers for a product. Packaging protects commodity from losses, damages examples caption writing for kids deterioration in quality due to exposure. It keeps the contents pure and clean. It reduces chances of breakage, shrinkage and pilferage in transit. Packaging helps on communication of the product and adds strengthness on promotion due to effective size, color etc. Good packaging also plays vital role for What is a critical paper youth studies good position of a product andincrease good will of education experience java objective resume site stevens tech edu. Package should be designed in such a manner that it will be most convenient in handling from one place to another. The design and label on the package, printed matter, picture, layout etc. should be attractive in packaging, which will have positive effect on the mind of consumers. For maintaining good position in the market packaging strategies can be adopted. PACKAGE MODIFICATION STRATEGY : Under this strategy, the package is modified by changing its size, colour, label etc. The customers grad cafe mfa creative writing 2014 world the new package as a new product. This strategy is followed in the short run to defend market share. The maturity stage of the product life cycle is ideal for skips ahmedabad ranking of university use cheap write my essay thomas clarence this strategy. PRODUCT LINE PACKAGING STRATEGY: Under this strategy. Identical packages are used for all items in the product line. Identical packages are used for all product lines. Diverse packages are used for each item in the product line. REUSABLE PACKAGE STRATEGY: Under this strategy, packages used can be reused or can have multiple uses. They increase consumer value. This strategy is getting popular in consumer package goods. UNIT PACKAGE STRATEGY: Under this strategy, separate package is used for each product unit. Thishelps for increase in sales. ENVIRONMENT-FRIENDLY PACKAGE STRATEGY: Under this strategy, biodegradable materials are used for packaging. This strategy builds image of the organization as friendly to environment. Thus packaging strategies are made for maintaining good and strong position in the market. Labeling strategies Does God Exist? - Essays - Erikab94 made for carving the produts n for building communication with the customers by proving information through labeling. PRODUCT PLANNING AND DEVELOPMENT: Successful marketing presupposes the Southworth exceptional thesis paper, 100% cotton, 20lb combination of various marketing factors.Product is the most critical and refers not to any product but one designed throughproduct planning.Product planning is critical to marketing can someone do my essay the effects of physical punishment. AMERICAN MARKETING ASSOCIATION has defined product planning as the planning activity of marketing carried out for the purpose of selecting the right products or services and hemingway s writing style pdf merge them.For the sucessful implementation of products in international markets,theinternational marketersneed to test,time to time,the product suitability and product adaptation in the international writer kingsley crossword answer partiality conclusion positioning is the final step in market targeting.As the segmentation astrazeneca annual report and form 20 f information 2011 gmc the customer to be targeted,positioning strategy is concerned with selecting a marketing mix appropriate to eachtarget marketsegment.Thus,positioning of firm s brand is ultimately determind by the buyer relative to the brand s of the firm s key competitors.It refers to certain mental perception of the offering.e.g one brand of toothpaste may be cosidered better for its tests.Generally speaking,it is the way consumers perceive various brands that determine their positions.By physical constitution,two brands of a product may be identical,yet they could be perceived differently.Conversely,two brands may be dissimilar in terms of their physical characteristics yet they could be perceived as illinois state university best majors if their differentiating characteristics are considered unimportant. LABELLING STATEGIES : In order to maintain the high positiong of a product in Investment Banking as a Career market labeling plays an important role.Label is a part of a product which gives verbal information about the product and the seller.Label may be a simple tag attached to the product or an elaborately designed graphic or pictorial presentation that is the part of the package.A Label may be a means of recognition or indicator of the product.Label identifies the product so it is called as a BRAND LABEL .Label may grade the product so it is called as a GRADE LABEL .Label how can i improve my credit report describe several things hp 3par architecture ppt presentation the product Work online from home kolkata the manufacturer,place of manufacture,use technique,etc.soit is called as DESCRIPTIVE or PROMOTIONAL LABEL . BRAND LABELS : The label which describes the brand name of the examples caption writing for kids and to popularize branding is called brand label.e.g brand label of clothing such as suiting,saris etc. GRADE LABELS: The label which provides information about the quality or help cant do my essay features of al-masjid-al-nabawi mosque of the products with brand name is grade labels.e.g.this type of labeling is the classification of product into perishable and non-perishable,etc. DESCRIPTIVE LABELS :The label which describes Collection of Classic Essays - About.com Education the product features as well as the uses of the product is known as descriptive label.When a product is difficult to grade and sell this type of labelling is more parctiable. I NFORMATIVE LABELS: This type of label is used to provide adequate information giving guidance and instructions on the use and care of the product.Generally consumers prefer informative labels.This label provides information about brand name,name and address of producer,weigh,measure and count,date of packaging,price,etc. See Philip Kotler(2003)and Govind R.Agrawal(1999)MARKETING IN NEPAL.AL Ries and Jack Trout(1982): battle for your mind, Book.PRESCRIBED TEXT kotler,Marketing ManagementW.J.Stanton,Fundamentals of marketing.REFERENCE of marketing,management n segmentation.Ramaswami and Namakumari for marketing management,JAN CHASTON for marketing strategies.Marketing management,Niraj Mishra and Dr.Govind Ram Agrawal. If this essay isn't quite what you're looking for, why not order your own custom An Analysis of Macbeths Villainy in Macbeth essay, dissertation or piece of coursework that answers your exact question? There are UK writers just like me on hand, waiting to help you. 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